Harmony in Healdsburg

Digital Social Video

Dedicated to uplifting, human-centric experiences for drivers and passengers, Mazda sought to elevate its brand perception and position itself as a premium offering through chef-led digital content and immersive events.

To connect with Food & Wine’s discerning audience and luxury consumers, who recognize that a good meal is about so much more than what’s on the plate, DDM Studios and Mazda formulated a holistic homage to omotenashi — a Japanese custom in which a host creates an atmosphere of anticipation, selflessness, and sincerity for guests — at the 2024 Healdsburg Wine & Food Experience.

Influencer Original Photography

Making a (refined) splash in Healdsburg meant partnering with a renowned and visionary chef. DDM Studios enlisted Chef Diego Oka, the Peruvian-Japanese Executive Chef of La Mar in Miami, Florida, to bring the spirit of omotenashi to the Mazda-crafted, five-course Artistry in Japanese Culinary Mastery Dinner. On the ground in Healdsburg, DDM Studios captured original video and photography for a digital premium article recap, which included an interactive how-to guide for Food & Wine readers looking to infuse their own hosting with omotenashi.

A second digital premium article housed two DDM-Studios-produced videos with influencer talent, further highlighting Mazda’s passion for synthesizing form and function. Featuring Philadelphia’s Chef Jesse Ito, Sushi Chef and owner of Royal Sushi & Izakaya, and Chef Niki Nakayama, owner of the two-Michelin-starred n/naka in Los Angeles, each 60-second hero video honed in on one chef’s emphasis on presence and presentation, as well as the elevated experience of driving the 2025 Mazda CX-70. Meanwhile, 15-second social cutdowns reached Food & Wine’s audience via Instagram and TikTok.

Total Campaign
Impressions

Total Campaign
Social Views

This campaign exceeded benchmarks for both onsite and social performance, and drove high user engagement, raising brand awareness, familiarity, and favorability among target audiences. Together, these campaign elements embodied Mazda’s commitment to artistry, intentionality, and tailored experiences.