The Foundry is Now DDM Studios
New Name, Same Award-Winning Team!

Big News!

The Foundry is now DDM Studios.

New Name, Same Award-Winning Team!

Beauty With Purpose

Digital

In partnership with Ulta Beauty, DDM Studios created a multi-chapter digital destination to position the brand at the forefront of connectivity, culture, and community through the lens of beauty.

Rooted in Byrdie, "Beauty With Purpose" told empowering stories from diverse voices within the beauty industry and beyond. The engaging hub housed a letter from Senior Social Media Editor Star Donaldson, four brand-new custom articles, and 10 pre-existing articles sourced from Byrdie. An animated hero illustration and ethereal background design brought the meaningful content to life.