Campbell’s
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Dotdash Meredith worked with Campbell’s to create a true “meal culture engine,” a never-been-done-before native content ecosystem.
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We capitalized on both seasonal and ephemeral trends to create quick-turn social videos, organically weaving Campbell’s products into real-time conversations.
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Cheesy Potato Bundt Cake
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Southern Heat Battle
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#GirlDinner
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Unlike normal custom content campaigns, our content incubator hinged on a weekly feedback loop and agile, responsive content creation.
