Dotdash Meredith capitalized on trends, producing quick-turn videos for Instagram and Tiktok that organically wove Campbell’s Condensed, Pace, Pacific Foods, Prego, and V8 brands into real-time social conversations. An AI-powered optimization tool was also used to audit existing recipe libraries. Outdated recipes were refreshed or redeveloped by DDM to increase their appeal among Millennial and Gen Z audiences.
